AISLING KOREA CEO Kim Min-jae recently revealed the growth secrets of the An Tur Solais brand in a media interview.
"Instead of competing in the general cheese market dominated by large corporations, An Tur Solais chose to pioneer the specialized category of 'Grilling Cheese,'" CEO Kim explained. "We focused on elevating the essential value of our product by using only 100% Irish clean milk, lactic acid cultures, milk-clotting enzymes, and natural salt to create a 100% natural cheese."
An Tur Solais's grilling cheese boasts a high protein content comparable to chicken breast, earning strong consumer response from health-conscious consumers.
CEO Kim expressed his aspiration to make An Tur Solais "a brand like an attractive person you can't help but notice," aiming to provide emotional appeal and aesthetic satisfaction beyond mere necessity-driven purchases.
Currently, An Tur Solais is expanding its product lineup beyond grilling cheese to include kimchi cheese mandu, Manarola artisan pasta sauce, low-sugar whole wheat bread, and farro fresh pasta, evolving into a 'total gourmet solution' brand.
